About

"Empowering Artists, Revolutionizing Music, and Inspiring Change"

Mission Statement

Our mission at Counter Culture Management is to redefine industry standards. We strive to be the catalysts for change, pushing the boundaries of conventional management by embracing innovation, championing diversity, and creating opportunities that propel artists to unparalleled heights. At Counter Culture Management we are dedicated to providing a supportive environment where artists can flourish, experiment, and evolve.

Company Values

Creativity

We embrace and celebrate the boundless power of creativity. We believe in providing a platform where artistic expression knows no limits, fostering an environment that encourages our artists to unleash their imagination and push the boundaries of conventional artistry with guidance from Music Industry Professionals.

Innovation

We thrive on innovation, constantly challenging industry norms and seeking fresh perspectives. Our commitment to staying ahead of the curve enables us to provide groundbreaking solutions, ensuring our artists are always at the forefront of uniqueness, creativity, and strategic advancements.

Empowerment

At Counter Culture Management, we are dedicated to more than just managing careers; we are committed to empowering our artists. Our focus goes beyond industry norms, aiming to elevate your unique voice and vision. By providing personalized support, fostering a collaborative environment, and championing your individuality, we empower you to not only navigate the entertainment landscape but to leave an indelible mark on it. Your artistry is not just recognized here; it's given the wings to soar. Welcome to a space where empowerment is the cornerstone of your artistic journey.

Inspiring Change

We celebrate diversity in all its forms – a multitude of perspectives, backgrounds, and talents. Counter Culture Management is dedicated to creating an inclusive environment where diverse voices not only coexist but thrive, contributing to a richer and more dynamic artistic landscape.

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Company Goals

1. Introduce the Next Generation of Overlooked Talent

Objective: Showcase emerging and prodigious talents through engaging multimedia content, artist profiles, and innovative campaigns. Foster a community that recognizes and supports the fresh voices shaping the future of the entertainment industry.

2. Empower Clients to Build Wealth Through Entertainment

Objective: Provide comprehensive support to clients, including strategic marketing, financial management, and brand development, to help them reach a point where they can sustain themselves financially solely through their music and entertainment endeavors. Implement initiatives that contribute to the long-term financial well-being and wealth-building opportunities for our artists.

3. Become a Self-Sustainable Management Company

Objective: Develop internal teams and resources to handle various aspects of artist management, including marketing, legal, and creative services. Achieve financial independence through strategic partnerships, diversified revenue streams, and consistent growth in artist portfolios.

4. Impact the Music Industry and Revolutionize Education

Objective: Create job opportunities, internships, and experiences specifically designed to empower individuals aspiring to work in the music industry. Collaborate with school districts, programs, and educational institutions to establish courses and initiatives that foster the development of young professionals in the music industry, ensuring they have the knowledge and skills needed for success.

Meet Our Founder/CEO: Trey Sanders

Trey Sanders III is one of the top prospective black professionals in the music industry. Since 2020, he has worked in the music industry for about 4 years. Mr. Sanders has made some major accomplishments since he embarked on his Journey in the music industry. Mr. Sanders got his first start in music by working as promotions lead at 90.9 KTSU/The Vibe Radio. Trey attended Texas Southern University, earning his Bachelor of Arts in Entertainment & Recording Industry Management (Music Business) with a minor in Radio Television, and Film. He has worked at the world's largest record company, Universal Music Group in Strategic Partnerships, and Live Nation Competitor “Goldenvoice/AEG Presents.” Mr.Sanders has been active in the Recording Academy’s “Grammy U” program, being Texas Southern University’s Grammy U Ambassador & and 2x Grammy U Mentee. He is dedicated to Counter Culture's philosophy of evolving the music industry's culture. Furthermore, He has worked on projects with some of music’s most well-known companies including Universal Music Group, Warner Records, Atlantic Records, Def Jam Recordings, and more.